Brand Launch
Marketing - POS Materials - Digital Assets - Social Media - Brand Launch
Led design for two brand launches under Wonderbrands: Mie et Cie, a new Quebec-based brand requiring a full go-to-market rollout, and Farmhouse, which needed a dedicated social media launch presence.
Client:
Wonderbrands
Role:
Graphic Designer
Year:
2026
Digital Assets
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Challenge
Each brand launch needed to build immediate recognition and consistency across its touchpoints: Mie et Cie across in-store, digital, and social channels, and Farmhouse specifically across social media, all within tight launch timelines.
Objective
Build a consistent, recognizable brand presence from day one for each launch: for Mie et Cie, establish visual identity across in-store, digital, and social touchpoints simultaneously; for Farmhouse, create a strong social-first introduction to the brand ahead of wider rollout.
Results
- Successfully launched Mie et Cie across all planned touchpoints: POS, digital, and social — with a unified visual identity from launch day - Led Farmhouse's social media launch, establishing the brand's initial content presence and visual tone across social channels
