The concept was selected by the brand team with minimal revisions needed - feedback was limited to small adjustments like font and copy line changes. My initial design featured a two-color corrugate POS structure: one side in a warm orange-yellow, tying into the sunny, breakfast-morning feel for the bagel side of the campaign, and the other side in a cooler blue tone, chosen to visually differentiate and highlight the protein portfolio. After reviewing with the marketing team, we simplified the direction to a single orange-yellow palette across both sides, differentiating the two sections instead through imagery - using different product photography on each side rather than color-blocking. Once the design was approved, I prepared pre-production files ahead of the photoshoot, which featured our own in-house products. The final production result stayed remarkably close to the original concept, with very few changes carried through from initial design to execution. The campaign was produced in both English and French, and rolled out to retail locations across Canada.