OOHs
Marketing - OOH - POS Materials - Digital Assets - Social Media
As part of Wonder's first-year sponsorship partnership with the Toronto Blue Jays, I designed the in-stadium OOH ad displayed behind home plate at Rogers Centre - one of the most visible placements in the ballpark, seen not only by tens of thousands of in-stadium fans per game, but broadcast nationally on every televised Blue Jays game throughout the season.
Client:
Wonder & Toronto Blue Jays
Role:
Lead Designer
Year:
2025 - 2026
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Challenge
The behind-home-plate placement is a permanent fixture visible in nearly every broadcast camera angle, meaning the design needed to read clearly at a distance, hold up across countless TV replays and angles, and represent Wonder's brand identity within a high-profile, high-visibility sports sponsorship - all while working within stadium signage specifications.
Objective
Design a bold, brand-forward OOH display that maximized visibility and recall for Wonder within the sponsorship, while supporting the broader in-stadium POS campaign rolled out the same season.
Results
Designed and produced the behind-home-plate OOH display for Wonder's inaugural season as a Blue Jays sponsor Also led design on the accompanying in-stadium POS corrugate display for the same season, developed in 3 variations - General, Canada Day, and Back to School - with all three rolled out across 8 stadium appearances over the course of the season Extended the campaign to hot dog tray design, which has run at Rogers Centre concessions every season since
